• Katiana Kay is a 21-year-old social media star, model and entrepreneur from Phoenix, Arizona
• She is a keen traveler who loves films and TV series and listens to Eminem, Harvey Mills, and Britney Spears
• She is a fitness fanatic who has launched the fashion label KM Katiana and the cannabis products firm Bay Smokes, with her boyfriend William Goodall
• Katiana has a YouTube channel with 120,000 subscribers and is followed by 5.5 million fans on TikTok
• She is estimated to have a net worth of approximately $2 million

Katiana is a Miami-based social media star, model, and entrepreneur ,who is perhaps best known as Willikatiana.

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Age, Early Life, and Education Background

Katiana Kay was born under the Pisces zodiac sign on 23 February 2002, in Phoenix, Arizona USA, SO is 21 years old as of 2023. It’s reported that her mother and father are from Colombia and Mexico, but she has not revealed their names or what they do for a living. Kay was raised alongside her sister, Arely. She was involved in an accident when she was 15 years old and has a scar on her stomach.

Kay attended a local private high school in Phoenix, matriculated in 2020, then relocated to Miami, Florida, to pursue a modeling career. She hasn’t disclosed whether she joined college.

Hobbies and Interests

Kay is keen on traveling, and her favorite travel destinations are Canada, Mexico and Belize.

She’s a big fan of films and TV series starring Mark Wahlberg, Morgan Freeman, Natalie Portman and Angelina Jolie.

She finds listening to music therapeutic, and her favorite singers are Eminem, Harvey Mills, and Britney Spears.

The Miami-based model is a fitness fanatic who hits the gym regularly, and follows a healthy high-protein diet – she’s revealed that she gave up sugar several months ago.

She’s also a shopaholic, whose favorite luxury brand is Dior.

The Phoenix native’s favorite food is cashew nuts and chocolate nuts. Her favorite eatery is Novikov Restaurant.


Katiana caught the attention of many brands and other potential clients in 2015, when she began posting her modeling photos on social media. She’s gained almost 700,000 fans on Instagram (@katiana), joined Twitter in April 2020 and is currently followed by around 375,000 fans and has leveraged her popularity to establish her modeling career – she’s populated her accounts with her photos in bikinis and other alluring outfits.

Katiana posted her first TikTok video in June 2021. She later uploaded another video, and in just a day gained over 200,000 fans. She is followed by around 5.5 million fans as of 2023 and her username is @katiana.kay. She shares premium content with her fans at a monthly fee on OnlyFans, and has an official Facebook account with around 2,000 followers.

Kay launched her self-titled YouTube channel on 3 June 2020 – her description reads ‘Hey! It’s me, Katiana! Here I try to give you a deeper look into who I am and any random thoughts or relevant topics I feel like talking about! I love spreading positivity to everyone and I hope I can utilize my following to educate and proliferate love!’ She has 120,000 subscribers as of 2023, has posted over 390 videos, and attracted almost 70 million views. Some of her most viewed videos are “Velma Cosplay pt2 What’s Up Scooby Doo,” “VELMA COSPLAY PT 3 Watch me Turn into Velma with a Snap,” and “WOULD YOU LET YOUR GF WEAR THIS? || KATIANA KAY,” among others.

Katiana previously appeared as a guest in “The Simonetta Lein Show,” which offers viewers inspiring interviews with influencers. Famous celebrities are also invited oto the show to discuss topics making headlines.

Katiana has launched the fashion label KM Katiana, and uses her massively followed social media platforms to market her products. She also helps her boyfriend, Goodall, to run the firm Bay Smokes, which deals with hemp cannabis products. Kay and her boyfriend have partnered with the Canadian rapper and singer-songwriter, Tory Lanez, to create the Black Leprechaun brand, and opened a YouTube channel to market the brand in December 2020.

Personal Life

Kay is in a romantic relationship with William Goodall, who;s a TikTok star (@williamjgoodwall) followed by over 45,000 fans. He began his entrepreneurship journey while still in college, and it’s reported that he quit school to focus on his career. He currently serves as the CEO of the AW Naturals and Bay Smokes firms. Kay and Goodall haven’t revealed when or how they met; they’re fond of posting their photos together on Instagram, and in 2019, Goodall posted her picture on Instagram and captioned it ‘You are a blessing in my life, sent from God to this world…I’m humbled to be with you, changing life together.’

As of 2023, Kay is unmarried and without children.

Katiana is a cheerful person who likes hanging out with her friends. She also enjoys helping others. She’s a devoted Catholic.

Rumors and Controversy

Kay became the subject of controversy when she posted a video that showed her looking way older than she was – the video went viral, which saw her attacked by critics. In an attempt to put an end to the debate about her age, she posted a video on TikTok on 10 January 2022, telling her fans that she was only 19 years old.

Kay’s hardcore fans raised concern when they noticed that she had bruises, in another video that circulated on the internet. Many pointed out that she’d posted the video deliberately to subtly ask for help, perhaps because she was stuck in an abusive relationship. Rumors began spreading that her boyfriend was abusive, and her followers commented, asking her to speak in her next video if she was in danger – others told her to wear a blue dress to let them know that she was in need of emergency help – she fueled everyone’s suspicions when she appeared in a blue dress in her next video. In an attempt to ‘help’ her, fans and supporters made the hashtags #helpkatiana and #mystery trend on Twitter and Instagram. Kay has never addressed the allegations of having a violent boyfriend, and it remains a mystery whether she was stuck in an abusive relationship.

Height, Weight, and Physical Appearance

Katiana is of white ethnicity, and has brown eyes and long brown hair. She’s slimly built, weighs approximately 130lbs (59kgs), is 5ft 2ins (1.57m) tall, with vital statistics of 34-28-34; she wears shoe size 6 (US). It’s reported that she’s added to the volume of her lips through lip filler injection.

Net Worth

Kay has accumulated a good sum from brand endorsement deals. In addition to Bay Smokes and KM Katiana, Kay has invested in real estate business and cryptocurrency. She’s reportedly worth approximately $2 million as of 2023, but is seemingly leading a modest lifestyle.

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