Who is Natalie Noel?

Natalie Noel Mariduena is a social media influencer, entrepreneur and model, born on 1 December 1996, in Vernon Hills, Illinois, USA. Natalie started her career in 2017 when she moved to Los Angeles, California, where she served as the assistant of her childhood friend and famous YouTuber, David Dobrik.

Since then, Natalie has built a large social media presence herself, currently having more than three million followers on Instagram. In addition, she has modeled for several renowned brands, and has been serving as the president of David Dobrik LLC since 2020.

Early life and education

Natalie was raised in Chicago, Illinois, alongside her two brothers. Growing up, Natalie was an active and outgoing child, participating in various sports and extracurricular activities. She attended Vernon Hills High School, where she was a member of the gymnastics team and the cheerleading squad.

It was during her high school years that Natalie became friends with David Dobrik, who would later become a popular YouTuber and social media personality. After matriculating in 2014, Natalie enrolled at Lake Forest College, where she studied Psychology and Communications. While in college, she worked as a bartender and server to support herself.

Rise to fame

Natalie’s rise to fame began when she reconnected with her high school friend David Dobrik, who had already established himself as a successful YouTuber. In 2017, Natalie moved to Los Angeles to work as his personal assistant, helping him manage his growing YouTube channel and business ventures.

Her role as David’s assistant led to her frequent appearances in his YouTube videos, as a member of his ‘Vlog Squad’, quickly gaining popularity among his millions of subscribers. Fans were drawn to her down-to-earth nature, relatability, and sense of humor. As a result, Natalie’s social media following began to grow rapidly, and she started to create content on her own platforms, including Instagram and TikTok.

Modeling career

Natalie’s social media success opened doors to a career in modeling. In 2021, she won the online poll organized by the popular lifestyle magazine “Sports Illustrated”, which led her to become one of their swimsuit models. In her interview with “Grazia” magazine, she revealed that it was her lifelong dream to be a model, and appear in “Sports Illustrated”.

She has since signed with a modeling agency, and has worked with several notable brands, including Fabletics, and PINK. Natalie has also appeared in the Valentine’s Day commercial for the makeup brand AboutFace Beauty, owned by the pop singer, Halsey.

Image source

David Dobrik LLC.

Natalie’s close relationship with David Dobrik extends beyond their personal friendship. As a key member of the David Dobrik LLC team, she has played a significant role in managing and growing his brand. From his personal assistant, Natalie quickly moved up to Chief of Staff, which put her in charge of all the other employees at David’s company.

In the following years, as David’s business expanded so did Natalie’s responsibilities and she helped him oversee his numerous brand deals and consumer products. Her hard work and dedication have since led her to become the President of David Dobrik LLC and one of the key figures in managing David’s brand.

Presence on social media

Natalie is primarily known for her Instagram account, where she has over three million followers. Her feed is a mix of lifestyle, fashion and beauty content, and she often shares glimpses of her life as a social media influencer.

Natalie is also very popular on TikTok, with her account, ‘@nataliemriduena’ numbering more than three million followers, while her videos have amassed over 75 million likes; she uploads make-up tutorials, workout videos, and behind-the-scenes content.

Natalie is also active on other social media platforms, including Twitter, where her account numbers more than 500,000 followers.

Love life and boyfriend

Despite her popularity, Natalie tends to keep her personal life relatively private, although she’s been known to share some details of her relationships on social media.

In 2020, she confirmed that she was dating her long-time friend and fellow social media influencer, Toddy Smith. The couple frequently appear together on social media, and share all of their milestones with their fans. In February 2023, Natalie uploaded pictures from their Valentine’s Day trip to Paris, France which was a surprise gift to her from Teddy

Toddy Smith is a popular American social media star, singer, YouTuber, actor, and comedian. He started his career on the now-defunct video-sharing platform Vine, where he gained popularity for his comedic skits and short-form content. He later became a member of the Vlog Squad, with David and Natalie, and gained popularity on YouTube, with his self-titled channel numbering more than a million subscribers.

Hobbies and interesting facts

In her spare time, Natalie enjoys reading, with some of her favorite books being “It Ends With Us” by Colleene Hoover and “A Thousand Splendid Suns” by Khaled Hosseini.

Natalie has been obsessed with all things fashion since her childhood and wanted to become a clothing designer when she was younger. Although she found success in a different way, she is still passionate about fashion and has a large collection of designer shoes and bags.

In her interview with “US Weekly”, Natalie revealed that her biggest inspiration is the British fashion designer and businesswoman, Emma Grede, who is one of the biggest names in the ready-to-wear fashion industry, having led several companies throughout her career. Among other things, she’s perhaps known best for being the co-founder of the underwear brand, Skims.


Natalie is known for her stunning looks and great figure. She stands at 5ft 5 ins (165 cm) tall, weighs around 130lbs (60kgs), with vital statistics of 34-24-35, and wears a size 32B bra.

Net worth

As of April 2023, Natalie’s net worth has been estimated at more than $1.5 million.

The Vlog Squad

The Vlog Squad is a group of YouTube content creators frequently featured on David Dobrik’s channel, which started in 2015 when he migrated from Vine to YouTube. They quickly became known for their energetic and comedic videos, which often feature them participating in stunts, pranks, and challenges.

Some of the most popular members of the Vlog Squad aside from Natalie and David include Jason Nash, Carly Incontro, and Erin Gilfoy, while YouTube stars such as Trisha Paytas and Gabbie Hanna have also appeared in their videos. As a testament to their popularity, in 2019 the Vlog Squad won the Streamy Award for Best Ensemble.

However, in 2020, several members of the group, including Dom Zeglaitis (aka Durte Dom), were accused of sexual misconduct and assault. As a result, some members of the Vlog Squad left or distanced themselves from the group, and David Dobrik briefly stepped down from his social media platforms making a comeback in July 2021.

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